Growth marketing for an AI sales startup, from the funnel plan to the homepage.
SIP turns a prospect's LinkedIn profile into a dossier that gets a seller ready for the meeting. I joined in September 2026 as Fractional Director of Growth Marketing, through Famedia, to take it from private beta to public launch.
PROSPECT IDENTIFIEDCONFIDENCE 88%
Jordan Ellis
Chief Revenue Officer @ Northline Systems
RANKED SELLING STRATEGIES
- Lead with outcomes: time-to-first-deal for new AEs.
- Position as ramp acceleration for a team hiring this quarter.
- Propose a four-week pilot with one measurable outcome.
SAMPLE DOSSIER, FICTIONAL PROSPECT
| Role | Fractional Director of Growth Marketing |
|---|---|
| Since | September 2026 |
| What I did | Funnel and content strategy, website rebuild, logo cleanup, beta and launch campaigns, LinkedIn, motion graphics |
Where it started
SIP had a working product and a founder with a deep network in sales. Marketing was close to zero: no social presence, a site that needed rebuilding before launch, and launch messaging that asked strangers to sign up before they understood what the product did.
What I did
- Wrote the funnel and content strategyOne ideal customer, their pain points in sellers' own words, and seven content pillars across LinkedIn, email and webinars. It became the Funnel Content Framework I now use with every client.
- Rebuilt the websiteintelsell.co opens on a sample dossier, then the problem, what you get, how it works and an ROI calculator. Designed by Famedia.
- Cleaned up the logoThe SIP mark, redrawn and approved by the founder.
- Ran the private beta and the public launchA hand-picked group of sales leaders first, then the October 2026 launch with a free first 10 dossiers.
- Set up LinkedIn and the outreach campaignsA company page from scratch and multi-touch campaigns to the founder's network.
- Made the motion graphicsA homepage demo animated in Remotion, in SIP's colors and type.