Brand identity
Names, logos, colors and type, built as a system your posts, site and signage can all use.
A brand is the set of decisions that make everything you publish look like it came from the same place. I design the logo and the system around it, and hand over files your team can actually use.
What changes for youEverything you put out looks like it came from the same company.
What's included
- Naming, if you need it
- Logo and wordmark in every format
- A color palette with a job for each color
- Type for headlines and body
- Social templates and graphics
- A short brand guide
How it goes
Step 1
Brief
Who it's for and what it needs to say.
Step 2
Directions
Two or three distinct routes to react to.
Step 3
Refine
One route, tightened across real uses.
Step 4
Handoff
Files, palette, fonts and the guide.
Questions
Can you redo just the logo?
Yes. A cleanup is common, like the logo work I did for SIP.
What do I get at the end?
Vector files, PNGs for everything else, the palette, the fonts and a guide that explains how to use them.