Strategy sprint
My ten-step funnel framework run on your business, delivered as a strategy report you can use with or without me.
Most marketing fails because it asks strangers to buy before they know you exist. The sprint fixes the plan before anyone makes another post: who it's for, what hurts, what to publish at each stage of the funnel, and how you'll know it's working.
What changes for youYou know who you're talking to, what to post and how you'll know it's working.
What's included
- One ideal customer profile card
- Pain points ranked and sorted by funnel stage
- Up to 4 content pillars, each planned for the channels it runs on
- A content matrix with no empty stage
- Hook, body and CTA banks to test
- A cadence with owners and approvers, plus a brief for each person who posts (up to 3)
- A weekly scoreboard with link tagging
- A strategy report that opens with a one-page plan, with the reason behind every piece
Not included: publishing, design, video, ad setup, tracking setup and site changes. Those are retainer or project work.
How it goes
Ideal customer, pain points and a health check on what you publish now.
Pillars, channel coverage, the content matrix and the ask for each stage.
Hooks, bodies and CTAs written for testing.
Cadence, scoreboard and the strategy report, walked through with you.
Questions
What does it cost?
$2,500. Half to start and half at the second session. If you hire me for ongoing work within 30 days of the handoff, $1,000 comes off your first month.
What's the scope?
Up to 4 content pillars across up to 3 channels, plus 30 days of email or text support after the handoff.
How long does it take?
About three weeks: two 90-minute working sessions a week apart, then a 60-minute handoff within 10 business days of the second. Between the sessions you ask a few customers one question each, which takes about 10 minutes.
Do I have to hire you after?
No. The plan is yours, and it's written so anyone can run it.