Fractional marketing director
A part-time head of marketing who sets the strategy and does or directs the work every week.
For companies that need someone owning marketing but aren't ready for a full-time hire. I set the plan with the framework, then handle the content, the campaigns and the systems, and report on what's working every week.
What changes for youMarketing has an owner every week, and you're only needed for one check-in.
What's included
- Strategy and quarterly planning
- Weekly content and campaigns
- Site and landing page updates
- CRM, email and automation upkeep
- A weekly review by funnel stage
- Hours agreed up front, adjusted monthly
How it goes
The framework, run on your business.
Fix the site, tracking and follow-up before scaling content.
Pillars publishing on schedule, tested weekly.
Results by funnel stage and what changes next.
Questions
What does that look like day to day?
At SIP it's meant the funnel strategy, the website rebuild, the beta and launch campaigns, LinkedIn and the homepage video, all from one person.
How many hours a week?
Set up front based on what you need, then adjusted monthly.